Google: Evergreen Content Doesn't Need To Change, Keep The Date

Jan 10, 2020 - 7:39 am 11 by

Google Evergreens

Google's John Mueller was asked how can one communicate to Google that a page with evergreen content is as value as it was when it was first published several years ago. John responded that "If it's evergreen, then by definition you don't need to change it. No need to do anything special."

The SEO wanted to know if the date should be removed, updated, or something else. John said do nothing, just keep it as is.

Here are those tweets:

The SEO then said it would be a disadvantage not to do anything. Having an old date show in the Google search results may deter a searcher from clicking on the article in search. John responded.

So you should manually change the date, manipulate it, to be more recent? Either update the article or leave it alone?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Did Google Drops Table Schema Support In Search?