Google's Cutts: Here Is How Google Evaluates New Algorithms

Apr 1, 2014 - 8:37 am 5 by

matt cutts tongueGoogle's Matt Cutts, depicted here in an April Fools style animated GIF, posted a video on how Google goes about evaluating new search algorithms.

I summarized the three basic steps at Search Engine Land including (1) quality raters metrics, (2) live test metrics and (3) search quality launch team final review. You can watch the full video or read my summary there to learn more.

The interesting part, to me at least, was when he talked about how more clicks on a specific search result set typically means higher quality results except when it comes to webspam. Results with spam typically see a higher click through rate.

So that does make figuring out some algorithm changes harder but Google is pretty good at, according to Matt, figuring out the spam from the good results and they weed those outliers out pretty fast.

Here is the video:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Google Index Status Reports Now With HTTPS & Subdirectories