Google: Top Problems We See With Dynamic Serving Mobile Implementation

Jan 8, 2015 - 8:30 am 3 — by

Dynamic Serving MobileGoogle is providing mobile optimization tips all this week on their Google+ channel and as expected, most of them are pretty basic stuff.

For example, yesterday afternoon, Google shared that when you do dynamic serving you want to (A) let Googlebot know that the content varies based on user agent by using the Vary HTTP header: Vary: User-Agent and (B) treat Googlebot like you would treat any other device. For example, if Googlebot identifies itself as an iPhone, treat it like an iPhone. Yes, basic stuff.

But then Google's Pierre Far shared on Google+ a few problems they typically see around how webmasters implement dynamic serving. He said here are the three solutions for those top three problems they see:

1. For JavaScript, you can use simple code (an if statement) embedded in the HTML to fetch different JS files.

2. For CSS, you can use different media queries to download the right CSS file.

3. For images, you can use the element or srcset attributes as described here: http://responsiveimages.org. Granted browser support is not 100% yet, but it's quickly coming along, so prepare to benefit from this soon!

So if you go this route, make sure you handle these appropriately even though they are basic - many mess up here.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Placing Source Icons At Bottom Of AI Overviews

Nov 11, 2026 - 8:15 pm
Google Ads

Google Ads API Version 26.2 Now Out Available

Nov 11, 2026 - 3:45 pm
Google

Google Search AI Overview Definitions Expanded By Default

Nov 11, 2026 - 2:51 pm
Google Search Engine Optimization

Google: How Moving to a CDN Can Accidentally Overwhelm Your Website

Nov 11, 2026 - 10:55 am
Search Forum Recap

Daily Search Forum Recap: November 11, 2026

Nov 11, 2026 - 10:00 am
Google Ads

New Google Ads Overview Page: Customer Journey Insights

Nov 11, 2026 - 7:51 am
Previous Story: Did Your Google Now Cards Go Missing? You Are Not Alone.