Google's Matt Cutts: Multiple Breadcrumbs For The Same Product

Mar 20, 2014 - 8:38 am 8 by

There is an interesting SEO question that Google's Matt Cutts did a video answer for. The question was:

Many of my items belong to multiple categories on my eCommerce site. Can I place multiple breadcrumbs on a page? Do they confuse Googlebot? Do you properly understand the logical site structure of my site?

Here is the video answer:

Now, this is not uncommon. Often e-commerce sites have one product in multiple categories, and because of that, the breadcrumb (and URLs) may change. You should never have a duplicate URL for a product, unless you use the rel=canonical, but even then, try not to duplicate the URL. But the breadcrumb is for the user and to help them understand their click path and that may change based on the click path.

Most sites I see that are well optimized only show one breadcrumb trail despite the click path, which isn't always that great for usability. But Google's Matt Cutts said you can have multiple breadcrumbs on a single page, which is interesting and while Matt said it might help Google, it can confuse the user, I would think.

Matt also said they take the first one but might use the second and third one.

Here is an example from @sheknowsSEO with a site that has different breadcrumbs for the same product with a different click path. It would be this page vs this page - same product, slightly different URLs and different breadcrumbs:

Multiple Breadcrumbs

Multiple Breadcrumbs

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 5:52 am
Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Previous Story: You're Kidding? T-Mobile & Talk Link Buy Renewals Over Twitter