Google: Don't Redirect By IP Location

Jul 11, 2017 - 8:07 am 8 by

Google Broken

Google's John Mueller said on Twitter that is not always the best cast to redirect users (or bots) by the location of the IP address of that user or bot. He said it can often not only "break indexing" but also "frustrate users."

As you know, most of the time, GoogleBot crawls from the US. GoogleBot wants to see what US users see and if you redirect US users differently than your German or French users, that can cause issues. Google has ways of handling geolocation management from ccTLDs, Google Search Console settings, hreflang for language handling and more.

Redirecting by IP location is something Google says try not to do.

Here is John's tweet:

Here is more context:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 29, 2024

Nov 29, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Black Friday Google Core Update, Personalized Google, Google Ads, Google Local & Bing Webmaster Tools With Yahoo Search

Nov 29, 2024 - 8:01 am
Google

Google Sitelinks Search Box Now Really Gone

Nov 29, 2024 - 7:51 am
Google Maps

Google Maps Adds Report Business Conduct To Report Review Manipulation

Nov 29, 2024 - 7:41 am
Google Maps

Google Business Profiles Guidelines Updated: Storefronts Required For Minimum Age Products

Nov 29, 2024 - 7:31 am
Google Search Engine Optimization

Google On Giving Prior Notice To Search Penalties

Nov 29, 2024 - 7:21 am
Previous Story: Google: We Rank /page & /page.html Separately If Content Is Different