Google: Don't Just Blindly Delete Old Pages

May 14, 2019 - 8:28 am 11 by

Google Old Shoe

Google's John Mueller said on Twitter that it doesn't necessarily make sense to just go into your content management system and delete old pages after a certain date. John said "FWIW sometimes good, old stuff becomes interesting again over time, so you might want to avoid just blindly deleting everything over a certain age."

The context here is a bit more important because the person asking manages a coupon site where the coupons do expire and have no purpose or use after a certain date. Here are the tweets:

So in this case, what would you do? I'd analyze the big coupon sites, see how they do in Google and see how you can do it better.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

New Google Search Console Discussion Forum Search Appearance Filter

Jul 9, 2025 - 7:21 am
Google Ads

Google Ads Generating Fewer Clicks? Why?

Jul 9, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 8, 2025

Jul 8, 2025 - 10:00 am
Google

Google AI Mode Shows Different Sources For The Same Query

Jul 8, 2025 - 7:51 am
Google Ads

Google Ads To Update Its Political Content Policy

Jul 8, 2025 - 7:41 am
Google Ads

Google Ads Editor Version 2.10 Is Out With 20 New Features

Jul 8, 2025 - 7:31 am
Previous Story: Steven Levy: Google Search Results Overrates Freshness As A Ranking Signal