Google: Don't Just Blindly Delete Old Pages

May 14, 2019 - 8:28 am 11 by

Google Old Shoe

Google's John Mueller said on Twitter that it doesn't necessarily make sense to just go into your content management system and delete old pages after a certain date. John said "FWIW sometimes good, old stuff becomes interesting again over time, so you might want to avoid just blindly deleting everything over a certain age."

The context here is a bit more important because the person asking manages a coupon site where the coupons do expire and have no purpose or use after a certain date. Here are the tweets:

So in this case, what would you do? I'd analyze the big coupon sites, see how they do in Google and see how you can do it better.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Steven Levy: Google Search Results Overrates Freshness As A Ranking Signal