Yesterday, Google announced on Google+ that they are testing out selling domain name registration services to third-parties. Right now, you need to be invited to participate, like with Gmail originally, and when you are, you can go to domains.google.com and register domain names there for $12 a pop.
But Google has been a domain registrar since late 2004, so for about 10 years now. I believe they became a registrar then because they wanted more control over the domain names they wanted to register themselves. But now, they are going to sell domain name registration, like a GoDaddy would, directly to consumers and businesses.
The features list include things like private registration is free, easy sub-domain management, 100 emails, etc. One thing that stood out as a flag for those who run popular web sites is the cap of DNS resolutions. Google writes "we include 10 million resolutions per year for each domain you register with Google Domains." Not sure if that is enough for larger sites?
Anyway, would you give Google a shot with this?