Google: We Do Not Give Full Weight To All Links

Feb 1, 2022 - 7:11 am 0 by

Google Link Weights Partial

Google's John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight from the link or might pass partial weight from the link.

John said this on this past Friday's video hangout at the 1:23 minute mark where he said "we don't give every link that we find full weight."

Here is the transcript:

I think the question is, how does Google recognize paid links? From our point of view, we take a lot of different things into account, we don't give every link that we find full weight.

So even if we are not sure, something can be somewhere in between. But it is a number of things we take into account there. It is not just if someone reported it as a paid link because random people on the internet report a lot of things that aren't necessarily true. But at the same time sometimes there is useful information.

So there are a lot of things that come together with regards to paid links.

Here is the video embed:

Forum discussion at YouTube Community.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2024

Jun 13, 2024 - 10:00 am
Web Analytics

Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search

Jun 13, 2024 - 7:51 am

Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks

Jun 13, 2024 - 7:41 am
Google Search Engine Optimization

Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Jun 13, 2024 - 7:31 am
Bing Search

Bing Tests Black Review Stars In Search Results

Jun 13, 2024 - 7:21 am
Google Maps

Google Local Pack Photos With Labels

Jun 13, 2024 - 7:11 am
Previous Story: GooglePlex Camel Statue?