Google: We Don't Count Links On Domain Level

Feb 1, 2022 - 7:21 am 14 by

Google Levels

Google's John Mueller said on Twitter that Google Search does not count links on a domain level. John is basically saying that each link counts for itself and that each URL counts for itself, the links don't add up to some overall authority metric that Google might use on the domain level.

Here are those tweets so you can see the context:

This is not new, Google has said it does not have overall domain authority as a concept, that it doesn't have website authority concepts, but Google does use sitewide signals for new URLs and for other purposes.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 25, 2026

Jun 25, 2026 - 10:00 am
Google Search Engine Optimization

Google's Deep Dive On Google Search Generative AI Controls

Jun 25, 2026 - 7:51 am
Google

Google AI Overviews Tests Button To Go To Only Web Results

Jun 25, 2026 - 7:41 am
Google Ads

Google Ads API Version 24.2 Now Available

Jun 25, 2026 - 7:31 am
Google Search Engine Optimization

Google: When AI Performance Reports Count Impressions

Jun 25, 2026 - 7:21 am
Google

Google AI Mode Ask Anything Box With Autocomplete

Jun 25, 2026 - 7:11 am
 
Previous Story: Google: We Do Not Give Full Weight To All Links