Google Showing Green Ad Label To Some Users

Apr 14, 2016 - 7:40 am 19 by
Filed Under Google Ads

Brick AdWords Google 1900px

Google seems to be broadly testing changing the yellow ad label to a green colored ad label. I am seeing this being reported by my European Twitter folks including @sergey_alakov, @Phil_Blackwell and @MarkWellerSEM amongst others.

Here is a screen shot of the green ad label but there are tons of examples out there:

Google Green Ad Label

Here is how it looks with yellow ad label:

Google Yellow Ad Label

Google first began testing the yellow ad label in September 2013. So for them to change the color to green or at least test it, makes a lot of sense.

They need to do something about ad blindness, if anything.

Forum discussion at Twitter @sergey_alakov, @Phil_Blackwell and @MarkWellerSEM.

Update: Phil Blackwell sent me a higher resolution version, which is below, click on it to enlarge:

click for full size

Update 2: Google confirmed they are testing this with a small percentage of searchers.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Cambridge #EveryoneWelcome Photo