Google Discover Tests Infinite Endless Scroll

Nov 4, 2025 - 7:51 am 0 — by
Filed Under Google

Infinite Google

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing it go on and on forever.

Gagan wrote on X, seems like Google Discover now testing infinite feed - keep scrolling and there is no end of feed - it just keeps on loading more content."

He then shared a video that goes on for over two minutes of him scrolling and scrolling through the Google Discover feed.

Here is that video:

I am not a Google Discover user, but this does worry me.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews For Brands Moved To Right Column

Nov 2, 2026 - 12:15 pm
Search Forum Recap

Daily Search Forum Recap: November 2, 2026

Nov 2, 2026 - 10:00 am
Google Search Engine Optimization

November 2026 Google Webmaster Report

Nov 2, 2026 - 7:51 am
Google Search Engine Optimization

Gary Illyes Implies Click Data Not Coming To Google Search Console AI Reporting

Nov 2, 2026 - 7:41 am
Google Ads

Google Ads Strategists Using AI-Generated Fake Names & Profile Photos

Nov 2, 2026 - 7:31 am
Google Search Engine Optimization

Reddit Stock Drops 33% After CEO Confirms Declining Google Search Traffic

Nov 2, 2026 - 7:21 am
Previous Story: Google Merchant Center Smart Cropping - You Can Opt Out