Google Discounts Hidden Text For Search Rankings But...

Jan 8, 2018 - 8:12 am 14 by

google hidden

This morning, Google's John Mueller said on Twitter that Google discounts hidden text for search rankings. John said "we discount hidden text for ranking, so I doubt they're seeing any advantage from that (they can rank for other reasons)." When someone asked why searching for that hidden text on Google returns the page, he said "if you search for quoted text, you'll find quoted text -- just because it's not visible doesn't mean it'll never be found."

In addition, discounting doesn't meant it won't rank at all. It depends on the competition for that text. Of course, if you think about it, if you want to rank for that text, why would you hide it from the content on your page? Why wouldn't you show it and make it significant on your page? For design purposes maybe? Nah.

We do know that using tabs or accordions with the mobile first index is fine but outright hiding text is not the best idea for text you want to rank well for.

Here are those tweets:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Previous Story: Google My Business Expands Requesting Ownership Help Page