Google: Don't Disavow Links Based On Arbitrary Metrics

Mar 5, 2014 - 8:39 am 20 by

Google Disavow Machete ManThe other day we covered that you do not need to and likely shouldn't disavow off topic links.

Today, Google's John Mueller is strongly suggesting you do not use the disavow tool to disavow links that "fall low on some arbitrary metric."

One SEO is suggesting to another webmaster to maybe disavow links that have low social media value, such as low Facebook shares or Twitter tweets or Google+ shares. Or even look at the number of promotions, forums discussions and maybe classifieds the links have. If they are low, then disavow them, this webmaster said.

John Mueller said "that's a really bad idea."

That's a really bad idea. Disavowing links just because they fall low on some arbitrary metric doesn't make sense.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 8, 2025

May 8, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Spiked Thursday - May 8th

May 8, 2025 - 7:51 am
Google Ads

Google Ads Launches New Charts: Bar, Column and Time-Series

May 8, 2025 - 7:41 am
Google Maps

Google Tests Read Reviews Button & Appointment Tags On Local Listings

May 8, 2025 - 7:31 am
Google

Apple Says Google Searches Down On Safari & Google Says Searches Are Up

May 8, 2025 - 7:21 am
Google

Google Tests Alignment Changes To Search Result Snippets

May 8, 2025 - 7:11 am
Previous Story: New Sponsored Google Knowledge Graph Results