Google: Don't Disavow Links Based On Arbitrary Metrics

Mar 5, 2014 - 8:39 am 20 by

Google Disavow Machete ManThe other day we covered that you do not need to and likely shouldn't disavow off topic links.

Today, Google's John Mueller is strongly suggesting you do not use the disavow tool to disavow links that "fall low on some arbitrary metric."

One SEO is suggesting to another webmaster to maybe disavow links that have low social media value, such as low Facebook shares or Twitter tweets or Google+ shares. Or even look at the number of promotions, forums discussions and maybe classifieds the links have. If they are low, then disavow them, this webmaster said.

John Mueller said "that's a really bad idea."

That's a really bad idea. Disavowing links just because they fall low on some arbitrary metric doesn't make sense.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 29, 2025

Aug 29, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More

Aug 29, 2025 - 8:01 am
Google Updates

Google August 2025 Spam Update Impact Felt Quickly

Aug 29, 2025 - 7:51 am
Bing SEO

Bing Webmaster Tools Sitemaps Index Coverage Button Missing For Some

Aug 29, 2025 - 7:41 am
Google

Google Tests Rounded Search Results Snippet Design Again

Aug 29, 2025 - 7:31 am
Google Maps

Google NMX Business Profiles May Show New Profiles Button

Aug 29, 2025 - 7:21 am
 
Previous Story: New Sponsored Google Knowledge Graph Results