Google: Disallowed URLs Can Still Collect Links

May 7, 2019 - 8:33 am 1 by

Google Gathering

Just like you can sometimes see listings in Google search for URLs that are disallowed, those URLs can also "collect" links in Google search. What this means is that while Google is not authorized to crawl the URL, if people are linking to the URL, Google will and can pick up on those links.

That is why you sometimes see search results with snippets that read "No information is available for this page." Google may list the page if (a) the query is specific enough and (b) there is enough links to that page to give Google enough hints that the page is relevant to the query, even with Google not being able to crawl the page to see what content is on the page. Instead, Google uses the links pointing to the page and its anchor text to figure that out, amongst other things.

Thus, when Google's John Mueller said on Twitter "If a URL is disallowed for crawling in the robots.txt, it can still "collect" links, since it can be shown in Search as well (without its content though)." John is stating something true and valid despite how some might not like this.

Here is the context:

So you can technically do link building on URLs that are disallowed. That is, if you are bored and need a challenge.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Google My Business Reporting Also Buggy