Google: Just To Be Clear, There Is No Desktop UX Ranking Factor

May 12, 2015 - 8:20 am 7 by

desktop uxWe know the bulk, if not all, of the Google mobile friendly algorithm is based on the user experience of the mobile site, so UX is a ranking factor on mobile. But when it comes to desktop, UX (user experience) is not a ranking factor there.

Google's Gary Illyes confirmed this on Twitter saying "On desktop currently no," there is no UX ranking signal on desktop. Here is the tweet:

He did go on to say at SMX Sydney that UX will never be more important than content for ranking purposes.

So while UX is a mobile ranking factor, it currently is not a desktop ranking factor.

Forum discussion at Twitter.


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