Google: The December 2020 Core Update Is Still Rolling Out

Dec 10, 2020 - 7:51 am 54 by
Filed Under Google Updates

Google Core Update

Danny Sullivan of Google has confirmed that the December 2020 core update is still rolling out. I asked, despite Google saying the rollout normally takes two weeks, I asked because unlike previous updates, you would "feel" it more over time - in this update, it was felt in a big way on Friday, December 4th and that was it. (Update: Shortly after publishing this, I am now seeing signs of another big shift in the rankings in Google Search this morning. I will keep an eye on it and report back tomorrow.)

But Danny has confirmed with me on Twitter that it is indeed still rolling out. Danny wrote "It's still rolling out."

Here are those tweets:

Again, if you look at the data providers, it does show a massive spike over a 24-48 hour period and then it died down in a big way. Previous updates seemed to have rolled out more gradually.

Here are those charts so you can visualize it:

click for full size

click for full size

click for full size

click for full size

click for full size

click for full size

click for full size

click for full size

Anyway, it is still rolling out, so hang on to your seats!

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google Search Testing Taller Shopping Ads