Google's Data Highlighter: What If It Conflicts With HTML Markup?

Dec 13, 2012 - 8:58 am 5 by

Google Webmaster ToolsGoogle announced the launch of a new tool to help novice webmasters create rich snippet markup (structured data) for their web pages. The tool is a point-and-click tool that lets a webmaster click on words or phrases and add elements of structure data to it without having to go into the code and add it to the HTML.

Here is how Google describes it:

Data Highlighter is a point-and-click tool that can be used by anyone authorized for your site in Google Webmaster Tools. No changes to HTML code are required. Instead, you just use your mouse to highlight and "tag" each key piece of data on a typical event page of your website.

Google's Data Highlighter

It looks easy, I have not tried it because of a couple reasons:

(1) I have HTML based structured data markup on most of my sites that need it.

(2) It is only available right now for event based data.

That being said, someone asked, what if you have both HTML markup and then also use this tool to add markup. What does Google decide to use?

John Mueller answered this on Google+ saying:

To a large extent, I think SEO is about giving a clear & consistent signal to search engines. As soon as you give inconsistent signals, - or worse: conflicting signals - then you can't rely on them doing what you'd really want them to do. Sometimes that's obvious (specify a URL in a Sitemap file that redirects elsewhere), other times it's subtle (specify one element of a page as the name of an event, and use the Data Highlighter to tag a different element as the name). Essentially, it's up to you to provide clear & consistent signals if there's something specific that you want search engines to do.

The best case, someone should try to test it and see what Google decides to use. Let us know.

Forum discussion at Google+ and Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 4, 2024

Dec 4, 2024 - 10:00 am
Google Updates

A Week Overdue, Google November 2024 Core Update Still Causing Volatility

Dec 4, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Refreshes Email Templates

Dec 4, 2024 - 7:41 am
Bing Search

Bing See Results Only From...

Dec 4, 2024 - 7:31 am
Google Search Engine Optimization

Google Web Rendering Service Cache Lasts For Up To 30 Days

Dec 4, 2024 - 7:21 am
Google

Google Search Events Interactive Steps

Dec 4, 2024 - 7:11 am
Previous Story: Google Changes How You Search For Porn