Google's Data Centers Getting Slower At Updating?

May 21, 2015 - 8:07 am 6 by
Filed Under Google

serversWebmasterWorld administrator, Neil Marshall, posted a thread at WebmasterWorld saying he has noticed that Google's efforts to keep many data centers powering search in sync has been slow.

In short, he said that when Google updates, he is often seeing a longer lag time for all the other data centers to keep up with that change.

Marshall wrote:

We all know that personalisation can make a big difference to what we see in Google SERPs, however, the data center updates can also make a significant difference to your traffic and site performance.

I used to see more frequent updates to the data centers, but, i'm surprised to note an apparent slowness for updates. For example, I think almost four weeks is a long time for the data to be refreshed, unless there's something else in play.

Of course, he didn't do any analysis, this is just his perception after watching Google's data centers for 10+ years. He gets the feeling that things have been slowing down. Maybe it is time for a new caffeine update from Google?

Pedro Dias from Google also noted something yesterday about it on Google+. He showed an example of when the data centers are not in sync:

Slower roll outs, slower updates, slower results? I am not 100% sure about that. Google is obsessed with speed.

Forum discussion at WebmasterWorld and Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 21, 2025

Mar 21, 2025 - 10:00 am
Search Engine Roundtable Vlog

Search News Buzz Video Recap: Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

Mar 21, 2025 - 8:01 am
Google Updates

Google March 2025 Core Update Volatility Bursts Or Tools Confused?

Mar 21, 2025 - 7:55 am
Google Ads

Google Ads Now Lets You Quickly Hide All Recommendations

Mar 21, 2025 - 7:51 am
Google Search Engine Optimization

Google: Stop Over Focusing On Tiny SEO Metrics

Mar 21, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console API To Support 24-Hour Hourly View

Mar 21, 2025 - 7:31 am
Previous Story: Google Showing Social Profiles Even While Logged Out