SEO: No Option But To Buy Links; Google's Cutts: That's A Bad Strategy

Nov 7, 2013 - 8:32 am 46 by

paid linksOver at Hacker News there are some complaints about the Google SEO Starter Guide (PDF). So Google's head of search spam, Matt Cutts jumped in to try to understand what is wrong.

That isn't the fun part, the fun part is later in on the conversation, one person said the thing that is wrong with it is that it doesn't mention how you need to buy links.

The webmaster said, "Yeah, this is all good and everything. But to get to the top in a competitive market, there is usually very little option but to buy high quality links."

In which, Matt Cutts responded, "That's a really bad long-term strategy."

I am sure the comments on this post will be fun.

Forum discussion at Hacker News.

Image credit to BigStockPhoto for $ chains

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 21, 2025

Nov 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews

Nov 21, 2025 - 8:01 am
Google

Google Nano Banana Pro On Google Search & Google Ads

Nov 21, 2025 - 7:51 am
Google Ads

Google Ads In AI Mode Results In The Wild

Nov 21, 2025 - 7:42 am
Google Ads

Google Ads Prohibits Offline Gambling Ads In More Countries

Nov 21, 2025 - 7:41 am
Google

Google AI Overviews Notice: Double-Check Important Information

Nov 21, 2025 - 7:31 am
 
Previous Story: Shopify: Our Customer Images Aren't Showing In Google Image Search