Did Google Says It Will Offer Curriculum For Optimizing For BERT?

Feb 7, 2020 - 7:28 am 5 by

Google BERT Update

So Gary Illyes from Google was on stage at PubCon and yea, he may or may not have said some things that caused a bit of a stir in the SEO community. Some are quoting him as saying that Google will be providing "a curriculum for optimizing for BERT." I saw numerous tweets, one was actually deleted and reposted. But here is the big tweet floating around:

Nicole then posted something similar and deleted it, I guess to add more clarification around what Gary said before or after the curriculum statement:

Google has said before you don't optimize for BERT and here, I guess, at PubCon, Gary said it again but maybe also said that Google will communicate more around BERT for webmasters?

I was not there, so I do not know for sure what he said within the context, but these tweets are making it's rounds because yea, if he said Google will be providing "a curriculum for optimizing for BERT" then that is interesting, to say the least:

My thoughts, Gary first said you cannot optimize for BERT but then said Google will be offering a curriculum around what BERT means and how webmasters can think differently about it? But I do not know.

Okay, Gary was joking:

So there you have it, no curriculum for BERT optimization.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 18, 2024

Jun 18, 2024 - 10:00 am
Google Search Engine Optimization

Google: #s In Google Search Console Reports Are Unrelated To Canonicalization

Jun 18, 2024 - 7:51 am
Google Maps

Google Maps Adds Edit & Post Button To Business Profile Listing

Jun 18, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Search Results Do Not Always Show Original Source

Jun 18, 2024 - 7:31 am
Bing SEO

Bing Webmaster Tools Clickthrough Rate Over 100%

Jun 18, 2024 - 7:21 am

Google Search Tests Black Sitelinks

Jun 18, 2024 - 7:11 am
Previous Story: Google My Business Bug? Google Posts Being Rejected In Masses