Google: CTR, Dwell Time & Other UX Signals Are Made Up Myths

Feb 8, 2019 - 7:55 am 40 by

Land of Make Believe

In that Reddit AMA with Gary Illyes, Gary said out right and clear that the theories around Google using UX and behavioral signals such as CTR and dwell time are "generally made up crap." He added "Search is much more simple than people think."

He also took a jab at Moz's founder, Rand Fishkin, who has often produced studies claiming Google uses these types of metrics for ranking. Gary Illyes wrote "Dwell time, CTR, whatever Fishkin's new theory is, those are generally made up crap."

I know most of you don't believe it but Gary, although very sarcastic, is a straight shooter and wouldn't out right say something like this if he didn't believe it to be true.

Google has said for over a decade that these metrics are not used by Google because they are easily spammable and very noisy. Google's messaging around this has been consistent and clear for well over a decade.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 13, 2024

Dec 13, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update, AI Overviews Gemini 2.0, Apple Visual Intelligence, Search Console Updates, Indexing Bugs & More

Dec 13, 2024 - 8:01 am
Google Updates

Google December 2024 Core Update Is Live - What Are We Seeing

Dec 13, 2024 - 7:51 am
Google Updates

Google To Have More Core Updates, More Often

Dec 13, 2024 - 7:41 am
Google Ads

Google Ads AI Generated Reports BETA

Dec 13, 2024 - 7:31 am
Google

Google Lens Serving Outage Yesterday

Dec 13, 2024 - 7:21 am
Previous Story: Google Gary Illyes: RankBrain Is PR-Sexy Machine Learning