Here Is What Google Considers Quality Issues: Things Users Consider Problematic

Sep 21, 2022 - 7:51 am 2 by

Google Search Quality Raters Guidelines

Google's John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not "quality." John said on Twitter "to me, quality issues are things that users would consider to be problematic."

He added that technical issues that users do not see likely would not be considered a quality issue by Google. John said, "bad rel-canonical leading to an alternate URL being indexed something users would notice? Probably not."

John also said it is common to see both quality and technical issues on the same site but that does not mean the two are the same. John wrote, "both technical issues & quality issues are extremely wide fields, there's always some overlap (eg, is speed a quality or a technical issue?)." "If a site has glaring issues in one of the two, then tweaking the other side won't make a big impression," he added.

Here are the tweets related to this, so you can see it in context:

And somewhat related but in a different thread, John wrote "Just because a website is technically valid doesn't mean it's a useful & relevant search result for users."

So technical issues and quality issues are different, according to John Mueller of Google.

Forum discussion at Twitter.


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