Google's Latest Ad Format: Circulars

Oct 4, 2011 - 8:42 am 0 by
Filed Under Google Ads

Google Circulars Search AdsBloomberg reports Google is starting to test a new search ad format that looks like web based online circulars.

The ads will be a new search ad format that supposedly will open up an interactive online circular for the store, instead of a standard ad that simply takes you to the seller's web site.

Nick Fox, Google's vice president of product management, told Bloomberg:

Retail in general is a large category for us. They're trying to understand what the answer is in the digital age to the offline print circular. They're trying to understand how to get their online visitors into their stores. And this is our answer to that.

How will it work? Bloomberg explained, "Web surfers will find the circular-style advertising, which shows multiple pictures and large type, by clicking on search ads. The service will automatically craft the promotions based on factors such as query topics and the location of users."

Google said the click through rate will increase from 15 percent to more than 50 percent on some of the ads.

Some advertisers are a bit skeptical in the WebmasterWorld.

I have not seen these ads live yet, if you do, please share a screen capture.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am
Google

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am
Google

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Unofficial: Search Google Images By Drawing