Google: 10% Of Younger Google Searches Start With Circle To Search

Mar 4, 2025 - 7:11 am 2 by
Filed Under Google

Boy Phone

Did you know that 10% of all searches on Google from a younger audience start with Google's new circle-to-search feature? That is what Roma Datta Chobey, the Managing Director at Google India, said last week.

Roma Datta Chobey wrote on LinkedIn, "Over 10% of searches from younger users now start with Circle to Search opening brands to broader queries, richer intent signals, and new ways to engage customers." Later she added in the comments that this is a global data point and does not only refer to India.

She presented this data at The Indian Society of Advertisers (ISA) CEO Conference last week.

I don't think I've heard this metric before...

I spotted this via Gagan on X:

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Emotional Alchemy Design At Google