Google Business Profiles Tests Set Your Hours Automatically

Sep 24, 2026 - 7:41 am 0 — by
Filed Under Google Maps

Retail Store

Google Business Profiles is testing a new feature to let it set your business hours for you automatically by just asking you to describe your business hours in text. Google will then use AI to interpret them and make them into a structured format to list on your local panel in Google Search and Google Maps.

Ayman Ali posted a screenshot of this on X and wrote, "This feature is really cool and it will help merchant set accurate business hours and they do not have to set opening hours of each day manually so user experience will be much better now."

Here is that screenshot:

Google Describe Open Hours

As you can see, it says "Set your hours automatically - Describe your opening hours. Google will extract your hours and update them below."

Then Google will automatically apply those hours to your business listing.

These small time saving steps are probably appreciated by small businesses.

Forum discussion at X.

Update: Around November 4th, Google added instructions in its help document with how to do this. Google noted, "Important: This feature is currently available for select regions and languages and may not be available for all users."

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

ChatGPT

OpenAI Working On ChatGPT Tools For Business For Analytics & Citations

Nov 6, 2026 - 10:32 am
Search Forum Recap

Daily Search Forum Recap: November 6, 2026

Nov 6, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Scaled Content Abuse From Facebook, ChatGPT Search 20% Of Google & More SEO, PPC & Local

Nov 6, 2026 - 8:01 am
Google Maps

Google Business Profiles Manage Offers Help Document

Nov 6, 2026 - 7:51 am
Google

Google AI Mode Asking Searchers To Continue With This Search

Nov 6, 2026 - 7:42 am
Google

Google Shopping Dominating The European Product Search Results

Nov 6, 2026 - 7:41 am
Previous Story: Google Ads Budget Recommendation Change With Forecast