Google seems to be rolling out a new metric in the Google Business Profiles performance report for "messaging clicks." This was a feature we had in the old Google My Business reports in 2020 but it went away. But now it seems to be returning.
Brandon Schmidt, a local SEO, spotted this addition and posted about it on X - he said, "Using the new text message feature on your GBP listing? Google is providing performance data showing how many people clicked."
Here is his screenshot:
I suspect this report will be a welcome addition for small businesses and local SEOs.
I personally do not see this in my reports but I turned off messaging for my business some time ago.
Forum discussion at X.
