Google Business Profiles Follow & Welcome Offer Going Away

Feb 18, 2022 - 7:21 am 0 by
Filed Under Google Maps

Google Maps Follow

Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also dropping the welcome offer feature. There is no date on when this is happening, so it might be happening now or already happened depending on the roll out timing.

Kara said in the Google Business Profile Help Forums "Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app. You will not be able to send new welcome offers. If you already sent customers a welcome offer, that offer will work until it expires."

I am not sure when "soon" exactly is, but it is soon.

Here is a GIF of these featured from a 2019 blog post from Google:

Google Maps Follow Welcome Offers

The follow feature was live in 2018. So I guess it is not getting enough traction and Google is ditching it.

Kara said if you still want to engage with customers you can:

  • Share promotions, events, and announcements.
  • Get feedback and build trust.
  • Hold conversations with your customers.

Forum discussion at Google Business Profile Help Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Bing Tests Various Favicons In Title Tags