Bing Tests Various Favicons In Title Tags

Feb 18, 2022 - 7:11 am 1 by
Filed Under Bing Search

Bing Search Favicon

Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the search results pages. It is unusual and I am not sure why Bing is testing it, but they are.

Frank Sandtmann, a German based SEO consultant, sent me a bunch of screenshots of this happening. I was able to replicate this myself with a lot of refreshing and here are my screenshots of these emoji and favicon tests:

Normal Bing favicon:

Bing Search Favicon Bing Logo

Magnifying glass emoji:

Bing Search Favicon Magniying Glass

Newspaper emoji:

Bing Search Favicon Newspaper

Why is Microsoft Bing testing this? I am not sure...

Forum discussion at Twitter.


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