Google Tests Bold & Large Ad Titles In Snippets

Jul 10, 2020 • 7:11 am | comments

(0) by Barry Schwartz | Filed Under Google Search Engine

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Bird Google Bold

Google is testing not just large titles for grouped snippets but also large titles that are fully bolded for Google Ad results.

Here is a screen shot from Andrew Rodgers who shared this with me on Twitter:

Google Bold Larger Font Snippet

Google is not bolding the title because it matches anything in the search query box. It is just bolding the title because it is testing a new look, I suspect.

I do not like bold things... :)

Forum discussion at Twitter.

It is not just ads I am told:

Not specific to Ads. Just the very top results. So applies to organic if there is not an ad there.
— //Andrew Rodgers ☘ (@AndyNRodgers) July 10, 2020

Update in 2022: More bolding font tests:

Google is testing bolded font for me again on some browsers. #noOnecares pic.twitter.com/FD1CaIJSpQ
— Mordy Oberstein 🇺🇦 (@MordyOberstein) August 18, 2022