Google Tests Bold & Large Ad Titles In Snippets

Jul 10, 2020 - 7:11 am 0 by
Filed Under Google

Bird Google Bold

Google is testing not just large titles for grouped snippets but also large titles that are fully bolded for Google Ad results.

Here is a screen shot from Andrew Rodgers who shared this with me on Twitter:

Google Bold Larger Font Snippet

Google is not bolding the title because it matches anything in the search query box. It is just bolding the title because it is testing a new look, I suspect.

I do not like bold things... :)

Forum discussion at Twitter.

It is not just ads I am told:

Update in 2022: More bolding font tests:

Update in 2023: More bolding:

 

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