Google Tests Bold & Large Ad Titles In Snippets

Jul 10, 2020 • 7:11 am | comments (0) by | Filed Under Google Search Engine

Bird Google Bold

Google is testing not just large titles for grouped snippets but also large titles that are fully bolded for Google Ad results.

Here is a screen shot from Andrew Rodgers who shared this with me on Twitter:

Google Bold Larger Font Snippet

Google is not bolding the title because it matches anything in the search query box. It is just bolding the title because it is testing a new look, I suspect.

I do not like bold things... :)

Forum discussion at Twitter.

It is not just ads I am told:

Update in 2022: More bolding font tests:

Update in 2023: More bolding:

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