Google Tests Bold & Large Ad Titles In Snippets

Jul 10, 2020 - 7:11 am 0 by
Filed Under Google

Bird Google Bold

Google is testing not just large titles for grouped snippets but also large titles that are fully bolded for Google Ad results.

Here is a screen shot from Andrew Rodgers who shared this with me on Twitter:

Google Bold Larger Font Snippet

Google is not bolding the title because it matches anything in the search query box. It is just bolding the title because it is testing a new look, I suspect.

I do not like bold things... :)

Forum discussion at Twitter.

It is not just ads I am told:

Update in 2022: More bolding font tests:

Update in 2023: More bolding:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 24, 2025

Jun 24, 2025 - 10:00 am
Google Search Engine Optimization

Google Still Says URL Extensions Still Don't Matter

Jun 24, 2025 - 7:51 am
Google

New Google Search Emoji Answer Feature

Jun 24, 2025 - 7:45 am
Google

Google Expands AI Mode To India In Search Labs

Jun 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Tests Social Profiles Above Google Posts

Jun 24, 2025 - 7:31 am
Google

Google Undisclosed Blue Search Answer?

Jun 24, 2025 - 7:21 am
Previous Story: Google NYC Staircase With Google Doors