Google Search Tests Blue More Link In Shopping Results

Sep 14, 2026 - 7:51 am 1 — by
Filed Under Google

Google Blue Shopping Search

Google is testing a blue background color on the "More" link within the product results in Google Search. The link is normally just a basic "more" link with no prominence or color that calls it out but in this test, Google is using a blue highlight color for the link.

Bordie Clark spotted this and posted about it on X and SERPalerts and wrote, "Google is testing out a prominent 'More >' blue label within product grids to highlight when additional retailers are advertising a product."" Normally, free listings will display with the '& more' text when multiple retailers stock an item, which is less visible than this experiment," he added.

Here is his screenshot:

Google Search Products More Link Blue

Here is what it normally looks like:

Google Search Products More Link Normal

I cannot replicate this but it is worth noting this test.

Forum discussion at X.

 

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