Google Disabled 1.7 Billion Ads & Kicked Out 200 Publishers In 2016

Jan 26, 2017 - 8:16 am 3 by
Filed Under Google Ads

Google Penalty

Google released their bad ad report for 2016, telling us they "took down 1.7 billion ads that violated our advertising policies," which was more than double the amount from 2015.

Also in 2016, Google detected and disabled a total of 112 million ads for "trick to click," 6X more than in 2015. In a six-month time frame from when Google instituted their payday loan ban, they disabled more than 5 million payday loan ads.

Here is an infographic on the bans:

click for full size

With this, Google also permanently banned 200 publishers for ever.

There are a lot more metrics over here.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 22, 2026

Jan 22, 2026 - 10:00 am
Google Ads

Google Ads Posts New Call & Messaging Ads Terms

Jan 22, 2026 - 7:51 am
Apple Intelligence

Apple Releasing Two New Siri; iOS 26.4 & iOS 27 (Campos, Rave & Fizz)

Jan 22, 2026 - 7:41 am
Other Search Engines

OpenAI To Charge Based On Ad View Impressions, Not Clicks

Jan 22, 2026 - 7:31 am
Google

Google Search Makes Recipe Results More Publisher Friendly

Jan 22, 2026 - 7:21 am
Google Search Engine Optimization

New GoogleBot: Google Messages

Jan 22, 2026 - 7:11 am
 
Previous Story: Google Search Console Warnings For Infrastructure Updates