Google: Authorship Still Not Used For Rankings

May 20, 2014 - 8:30 am 9 by

google authorityBack in October, Google's John Mueller told us directly and clearly that authorship is not used for rankings. That has not changed, as John Mueller said it again in a Google Webmaster Help thread yesterday.

John wrote:

Authorship only plays a role with the "in-depth-articles" feature, and otherwise has no effect on ranking in web-search at all.

Yes, in March, Matt Cutts told us that authorship is used for in depth articles but outside of that, Google is not using it.

I should add a caveat that Google has been hinting at working on a good guy algorithm that may use authorship and forms of author or content specific authority to promote web pages. There is a good chance that authorship in this form or future forms, may play a role in rankings. Another point is that authorship may improve your click through rate because of the extra image in the search results.

But for now, authorship, outside of the very edge case of in-depth-articles, has no role in rankings.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: Google News: Where Did The Charleston Newspapers Go?