Google's Cutts Confirmed That Author Authority Is Uses For In-Depth Articles

Mar 13, 2014 • 8:21 am | comments (3) by | Filed Under Google Search Engine Optimization

google authorityOn Twitter, Google's Matt Cutts confirmed that Google uses a form of author rank or author specific authority in the in-depth articles ranking formula.

Mark Traphagen questioned Google when Amit Singhal told Danny Sullivan at SMX Tuesday night that author rank is not used in the algorithm. Mark tweeted it and Matt Cutts responded, "to be fair, it does come into play in some ways." Where, in in-depth articles.

Here is Matt's tweet:

To be fair, Google has gone on record about using author authority in the future within their ranking algorithm. It is something they clearly want to use and they are working on it.

But right now, it is used for knowing which articles to show in the in-depth section of the Google results.

Forum discussion at Twitter.

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