Google Use Archive.org For Checking Past Domain Spam

Jun 3, 2019 - 7:33 am 2 by

Wayback Machine

Google's John Mueller said he would recommend you look at Archive.org's WayBack Machine to see if a domain name or URL had a previous sketchy or spammy history. He said this on Reddit, "archive.org is pretty useful -- it doesn't cover everything, but it's easy to check what kind of content used to be hosted there."

I know many SEOs have this part of their toolsets when doing some investigation work. It doesn't always work but it can help uncover legacy issues with some sites.

Google has recommended use of this tool numerous times over the years. More so when you want to buy old domain names or acquire a web site and you want to check if the site had maybe adult content on it or a spammy history.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Tests Local Pack Carousels Again