Google: Anchor Text For Internal Links Do Matter

Nov 24, 2017 - 8:20 am 12 by
Filed Under Link Building

Google Anchors

Some asked Google's John Mueller if the anchor text you use for your internal links matter for Google. Of course, John Mueller responding suggesting it does. He said "Most links do provide a bit of additional context through their anchor text. At least they should, right?"

The reason I am highlighting this post on Twitter is not because Google is saying anchor text matters for internal links but rather someone would think the anchor text does not matter for those links.

I mean, it makes you wonder where people have been living?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Previous Story: Google Local Pack Tests Showing Knowledge Panel Tabs