Automated Google AdWords Conversion Tracking Via Google Analytics Smart Goals

Dec 11, 2015 - 7:51 am 4 by

Yellow Gradient Analytics Google 1900px

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process of setting up conversion metrics for your AdWords campaigns.

Google explains:

Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about your website visits to determine which of those are most likely to result in a conversion. Each visit is assigned a score, with the "best" visits being translated into Smart Goals. Some examples of the signals included in the Smart Goals model are Session duration, Pages per session, Location, Device and Browser. (Remarketing Smart Lists use a similar machine learning model to identify your best users.)

To determine the best visits, Smart Goals establishes a threshold by selecting approximately the top 5% of the traffic to your site coming from AdWords. Once that threshold is set, Smart Goals applies it to all your website visits, including traffic from channels other than AdWords. After enabling Smart Goals in Google Analytics, they can be imported into AdWords.

To activate Smart Goals in Google Analytics, go to the Admin section of your Google Analytics account, click Goals (under the View heading) and select Smart Goals.

Here is a picture of them in Google Analytics:

click for full size

You can learn a lot more in this help document.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 7, 2024

Oct 7, 2024 - 10:00 am
Google Ads

Google Tests Sponsored Ad Label Variations

Oct 7, 2024 - 7:51 am
Google

Google Shopping "Researched with AI - Experimental" Answer

Oct 7, 2024 - 7:41 am
Google Search Engine Optimization

Google Merchant Listings Adds Certification Markup Support

Oct 7, 2024 - 7:31 am
Google

Google Search Product Detail Grid With Nearby Label

Oct 7, 2024 - 7:21 am
Google Search Engine Optimization

Google Drops Support For Noarchive Meta Tag Directive

Oct 7, 2024 - 7:11 am
Previous Story: Google: Confident Google Penguin 4.0 Is Good Enough For A January Release