Google Knows About The Analytics Referrer Spam

Jun 4, 2015 - 7:48 am 14 by
Filed Under Web Analytics

Google Analytics LogoFor months now, Google Analytics users have been complaining about referrer spam showing up in their analytics. This is an ongoing problem, still without a resolution.

There are tons of complaints in the main Google Analytics Help forum and tons of mentions of it on social media.

In the latest Google+ hangout with John Mueller, John said he is aware of it but it is not part of his team. He works with search quality, that issue is on the Google Analytics team. He did say the team is aware of it and looking into solutions but he didn't know much more.

At the 31:10 mark John answered this question:


Is there a long-term solution to eliminating referral spam? The bot filtering option doesn't seem very effective and the number of ghost referrers keeps increasing.


I think this is related to [Google] Analytics where there are all kinds of crazy things happening with the referrers. I know the team is working on something there to make that a little bit easier but I don’t have anything specific to share there.

I don’t know what they’ve announced so far, what they’ve posted in the forums.

I think there are some options in analytics that you can use to clean this up itself but I imagine it makes sense to have a more general solution on our side for some of these things.

This means that the referrers you see in your Google Analytics may be polluted with fake referrers and likely have been for months now.

I don't think I've seen someone from the Google Analytics team comment on this yet:

Here is the video:

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Google Speed Indexing Via The Fetch As Google Tool