Google AdWords To Retire "Converted Clicks" On September 21st

Jul 26, 2016 - 7:53 am 8 by
Filed Under Google Ads

Keyboard1 Google 1900px

Google announced that on September 21, 2016 they will be retiring the "converted clicks" metrics and replacing it with the "conversion" metrics.

Google said this is "in order to simplify conversion measurement" calling converted clicks "a limited way to measure the results from your ads because it is tied to a single click and it's doesn't lend itself to measuring behavior that spans multiple conversion events or multiple clicks."

Google added if you are using "Conversions" for reporting and bidding, no action is required.

If you use Target CPA or Enhanced CPC and your primary bid metric is set to "Converted clicks" at the present time, you should plan to update to "Conversions" by September 21st.

This is a screen shot of the Converted clicks metric setting:

click for full size

In settings you can adjust the conversion actions in AdWords.

click for full size

Forum discussion at Google+ and Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Fixing Google Discover AI Spam Problem

Nov 12, 2025 - 7:41 am
Google Ads

Google Ads Gains AI Guide Me Button In Policy Disapprovals

Nov 12, 2025 - 7:31 am
Google Search Engine Optimization

Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account

Nov 12, 2025 - 7:23 am
Google Ads

Value-Based Pricing For Google Local Service Ads Message Leads

Nov 12, 2025 - 7:21 am
Bing Search

Bing Tests Site Favicons Anchors At Top Of Search Results

Nov 12, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: November 11, 2025

Nov 11, 2025 - 10:00 am
 
Previous Story: Google Inside Street View & Business Photos Image Viewer Update