New Test: Google AdWords Expanded Text Ads

Apr 27, 2016 - 8:10 am 22 by
Filed Under Google Ads

Chalkboard1 AdWords Google 1900px

Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines.

In this Google AdWords test, Google has expanded the headline to two lines that wraps and the description is now up to 80 characters, which gives you 47% more space.

Here is the screen shot Ginny posted, click on it to enlarge:

click for full size

Amy Middleton Hebdon added some data on the changes:

The longer text, Ginny is calling "Expanded Text Ads." Google also gave them a comment saying:

We regularly test different ad formats with the goal of providing useful information to users and driving even better results for advertisers. Beyond that, we don’t have anything to announce at this time.

I wouldn't be surprised if this test launches for everyone soon.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Unsubscribe From Some Google Search Console Messages