Google announced a new AdWords ad extension for showing off your prices for your more popular services.
Google calls them price extensions and they showcase your business's offerings in detail, so people can find what they want more quickly through your ad. Here is a screen shot of what it looks like:
Price extensions show as multiple rows, providing valuable information to your prospective customers before they click on your ad. Each row features a type of product or service, its description and price, and a link to a relevant landing page. This structured way of highlighting information makes it easier for people to compare their options and decide if they’re interested in your products or services - right from the mobile search results page.
Forum discussion at Google+.