Google: No, AdWords Customers Don't Get Special Organic Treatment

Oct 30, 2012 • 8:18 am | comments (24) by | Filed Under Google Search Engine Optimization

A common newbie myth and a belief many of my anti-Google readers feel, is that Google will treat AdWords customers better in the organic rankings. One person asked if these big spender AdWords customers get special treatment by being able to ask for favors from AdWords representatives for organic ranking purposes.

The question that was asked:

I am an important AdWords customer and recently I have seen a drop in ranking for my site. Why can't I get advice on optimizing my site for Google's search results through my AdWords point of contact?

Matt Cutts, Google's spam blocker, answered it in a video:

Here is the automated transcript from YouTube:

0:00 today's question comes from dublin and it's a good one christoph alas
0:04 i am an important edwards customer and recently i've seen a drop in rankings
0:09 from inside
0:10 why can i get advice on optimizing my site for google search results through
0:14 my adwords point of contact
0:16 great question we've answered and debunks the misconception a lot that if
0:21 you somehow by adwords on the right hand side the page that it doesn't give you
0:25 any sort of algorithmic boost so that you like higher in the search engines
0:29 people understand that we keep it a rating that there's always a few
0:31 conspiracy theories but the most part people know that that's true
0:35 at the same time we wouldn't want things to be unfair and the sense that
0:39 if you buy adwords or if your partner or customer or client
0:44 that you get some sort of special treatment whereby a sort excess
0:47 on the organic side as well
0:49 so if someone on the cell site were to write and say hey this person spends a
0:53 lot of money can you talk to them
0:55 that sort of thing where the quality team has been trained to push back on
0:59 that very very hard
1:00 so we want to be as fair as possible
1:02 and that's why even if you buy adwords were a few work with us required
1:07 customer partner whatever work we're going to work with you
1:10 but the fact is we would like you to go to the exact same support channels
1:14 anybody else on the web would have
1:16 so that there's no appearance of impropriety or anything along those
1:19 lines
1:20 the people think someone is getting special treatment and that way

Forum discussion at Google+.

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