Google announced that AdWords is adding three new cross-device conversion reports including devices, assisting devices and device paths.
Here is a brief explanation of each report:
- Devices: see how much cross-device activity is happening in your AdWords account
- Assisting Devices: inform your device bid adjustments by learning how often different devices assisted conversions on other devices
- Device Paths: examine the top conversion paths for your customers using two or more devices
Here is a sample of one of those reports:
They also are adding new search benchmarks that show the influence of cross-device activity across the full search conversion path.