Three New Google AdWords Cross-Device Conversions Reports

Jul 29, 2016 - 7:21 am 0 by
Filed Under Google Ads

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Google announced that AdWords is adding three new cross-device conversion reports including devices, assisting devices and device paths.

Here is a brief explanation of each report:

  • Devices: see how much cross-device activity is happening in your AdWords account
  • Assisting Devices: inform your device bid adjustments by learning how often different devices assisted conversions on other devices
  • Device Paths: examine the top conversion paths for your customers using two or more devices

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Here is a sample of one of those reports:

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They also are adding new search benchmarks that show the influence of cross-device activity across the full search conversion path.

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Forum discussion at Google AdWords Help and Google+.

 

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