Google AdWords Location Targeting Exclusion Mapping

Jan 24, 2013 - 8:30 am 0 by
Filed Under Google Ads

Kim Clinkunbroomer posted a question on Google+ asking if this is a new feature. The ability to visually and easily see the exclusions within location targeting on a map within the AdWords radius targeting feature.

Here is a picture, you can click on it to enlarge:

Google AdWords Location Targeting Exclusion Mapping - click for full size

You can quickly see locations within your radius targeting which are excluded from being targeted in your AdWords campaign. Pretty cool!

Kim wrote:

I Just noticed this in the Location Targeting options for AdWords. I am targeting a radius but also want to exclude portions in that radius. I know that has always been an option but it was a little messy. This makes it so easy to see and manage the locations within my radius target.

Either this is new, or it has been awhile since I modified a radius targeted campaign and I am just seeing it.

I think she would know if something is new or not but who knows, even the best of us miss new features.

Forum discussion at Google+.


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