Google AdWords Historical Quality Score In Reports Now

May 16, 2017 • 7:27 am | comments (6) by | Filed Under Google Ads (AdWords)

Google Adwords Quality

Google announced they are now providing ways to report on your historical quality score in Google AdWords. In addition to the historical quality score, you can also get historical landing page experience, ad relevance and expected CTR.

Google said this week they are "rolling out several improvements to Quality Score reporting that make it easier for you to get more visibility into these scores."

You can add these columns to your report via this tool:

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Here is what the report looks like with the historical quality score metrics added:

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Google explained to help you understand what this looks like, let’s take a look at the example report above, which is segmented by day. Let’s say it’s Feb. 10 and you want to see what the Quality Score was for your keyword “Oranges” from Feb. 3 to Feb. 8.

  • First, notice the current Quality Score in the “Qual. Score” column, 3/10. This column will always show the current Quality Score, regardless of the date you’re reporting on.
  • Next, you’ll see the new “Quality Scores (hist.)” column shows the last known Quality Score for the reporting period, 4/10, as well as the historical score for each day within that period.
  • When there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score, like on Feb. 7 and Feb. 8, you’ll see a null Quality Score (“—”).

Forum discussion at Google+.

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