Google AdWords Editor v11.6 Adds Universal App Campaigns & More

Oct 6, 2016 - 8:05 am 0 by
Filed Under Google Ads

Chalkboard1 AdWords Google 1900px

Google announced the latest version of the AdWords Editor, version 11.6. The big updates here include device bid adjustments, two Gmail ad templates, universal app campaigns, scheduled downloads, and improvements to advanced search.

Here is a break down of the new features in the AdWords Editor:

Device bid adjustments

This version adds two new types of device bid adjustments: desktop and tablet. The range for these new bid adjustments, as well as for mobile bid adjustments, is -90% to +900%. You can opt out of showing ads on a certain device by setting your bid to -100%. 

Gmail ad templates

Version 11.6 supports Gmail image templates and Gmail single promotion templates.

Universal app campaigns

You can now create and edit universal app campaigns in AdWords Editor. Universal app campaigns allow you to promote your app across Google Search, Play, YouTube, and within other apps and mobile websites on the Display Network. 

Advanced search improvements

This version includes several improvements to advanced search, such as an easier way to create filters.

Improvement to automatic download and upload

Version 11.6 no longer limits downloads to 5 at a time. You can now select multiple accounts to be downloaded or uploaded sequentially.  

Scheduled downloads

You can schedule downloads to get recent changes and stats at certain dates and times.

Check changes for multiple accounts

This version lets you check changes for multiple accounts at the same time.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 4, 2024

Nov 4, 2024 - 10:00 am
Google Search Engine Optimization

Google Wants You To Stop Hiring SEOs & Paying For SEO Audits? I Highly Doubt It.

Nov 4, 2024 - 7:51 am
Other Search Engines

ChatGPT Search Is Powered By Bing's Index & More

Nov 4, 2024 - 7:41 am
Google

Google AI Overviews Highlight Feature Expands AI Responses

Nov 4, 2024 - 7:31 am
Google Search Engine Optimization

Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl

Nov 4, 2024 - 7:21 am
Google Ads

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Nov 4, 2024 - 7:11 am
Previous Story: Get A Text Link From Apache.org For $5k Per Year, Google Did For $100k Per Year