Google Releases AdWords Editor 11.5

Jul 28, 2016 - 7:48 am 0 by
Filed Under Google Ads

Chalkboard1 AdWords Google 1900px

Google typically doesn't announce updates to the AdWords Editor but they did announced version 11.5 of the AdWords Editor. The big change is to support expanded text ads which started rolling out already. The other larger changes include mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and other updates.

Here is a changelog for you:

  • Expanded text ads: This version provides full support for expanded text ads.
  • Search improvements: Several improvements were made to the search bar to make it easier to find what you're looking for.
  • Multiple account posting: You can now post changes to multiple accounts at the same time.
  • Mobile app engagement ads: Version 11.5 lets you create and edit mobile app engagement ads.
  • Structured snippets: This version provides full support for structured snippets, which allow your ads to highlight specific aspects of your products and services.
  • Multiple account import and export: You can now import a CSV file into multiple accounts and export more than one account into a single CSV file.
  • Filter by type: When downloading campaigns, you can now use the "Select by type" option to choose certain types of campaigns, such as all Shopping campaigns.
  • Sorting multiple columns: Version 11.5 lets you sort multiple columns.
  • Aggressive targeting optimization: New ad groups created in mobile app installs campaigns are set to "aggressive targeting optimization" by default.
  • Optional landscape image for app install ads: Version 11.5 lets you upload an optional landscape image when you create an app install ad.

Here is a picture of the expanded text ads part:

click for full size

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google FAQs For HTTP To HTTPS Migration For News Publishers