Google announced on the AdWords blog that they are now rolling out expanded text ads, something they began testing in April. They are also rolling out device bid adjustments.
Expanded text ads are two headlines, each with 30 characters, and one long 80-character description line, which is about 50% more ad space for advertisers. Here is the before and after shot:
The AdWords Editor and the AdWords API also support expanded text ads now as well. And an important date for you, October 26th, 2016, you will no longer be able to create or edit standard text ads.
The new device bid adjustments lets you set individual bid adjustments for each device type. So you can bid differently for mobile devices, computers, and tablets. Google suggests you use smart bidding because they said "while device bid adjustments enable you to optimize with greater precision, you still need to factor in other signals which impact performance, like location, time of day, and audience."
Forum discussion at WebmasterWorld.
