Google AdWords To Kill Off Campaign Experiments

Sep 14, 2016 - 7:35 am 2 by
Filed Under Google Ads

Blue Burst AdWords Google 640

In February, Google launched campaign drafts and experiments for AdWords and then also pushed it out for display ads. Well, it didn't last long, Google is discontinuing the feature in the upcoming months.

Google quietly announced on Google+ that no one will be able to make new Campaign Experiments starting on October 17th, 2016. Plus, any active campaign experiments will "automatically end and all unapplied experimental changes will be removed," on February 1st, 2017.

Google recommends you end the campaign experiments yourself before this deadline but if you don't, Google will end them for you.

Forum discussion at Google+.


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