Google AdWords Design Update: Kennedy Phase Two

Aug 26, 2014 - 8:22 am 1 by
Filed Under Google Ads

Google AdWords DesignGoogle shared on Google+ that they have updated the design for the AdWords reporting interface ever so slightly.

I believe Google internally called this update, "Kennedy Phase 2" based on the image screen shot they shared being named that. The changes include:

  • The left-side navigation bar has been changed from white to gray, and the highlight color is now blue. This creates more distinction between the navigation tools and your campaign data, providing a streamlined navigation experience to help you find what you need quickly and easily.
  • All campaign type icons have been re-designed to help you more easily see the campaign types you’re looking for. You’ll notice more distinct icons for Search, Display, Search Network with Display Select, Shopping, and Video campaigns.
  • Radio buttons and checkboxes have been refined to give a more consistent look and experience with other Google products you use.

Here is a screen shot showing you those changes.

Google AdWords Design Update - click for full size

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Intense Impact Early

Dec 14, 2025 - 7:35 am
Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
 
Previous Story: Google Shows Traffic By Transportation Modes In One Card